Casa Veronica
Casa Veronica is the multidisciplinary art and design studio of Verónica Ortuño — featured in Architectural Digest, Sight Unseen, and Domino — whose handcrafted ceramics and objects have been exhibited internationally, from Austin to Milan.
SCOPE: Creative Direction / Brand Strategy / Brand Identity / Website Design / Website Development
PROJECT OVERVIEW: The Casa Veronica website is designed as a dynamic, evolving space that mirrors the brand’s creative roots. With a handcrafted, collage-inspired aesthetic with layered images and hand-drawn accents, the site invites viewers into a visually immersive experience. A refined neutral palette, punctuated by vibrant accents, creates intrigue without overpowering the art. Concise text lets the visuals lead, with minimalist yet varied typography adding a distinctive touch. The members-only section adds depth for those seeking a more personal connection, while intuitive navigation encourages seamless exploration—whether to make a purchase or dive into exclusive content. This design captures Casa Veronica’s originality and artistry, offering a calming yet engaging experience that invites discovery.
CLIENT EXPERIENCE: “Working with Della was an absolute joy. They were receptive, highly skilled, organized, and an open collaborator. They took my ideas and created something beyond my expectations, bringing my vision to life. I have not stopped receiving positive feedback on the world they helped me create. I cannot recommend them enough!! Forever grateful.”
— Verónica Ortuño
"Since the site launched in October 2024 we’ve seen an increase in inquiries from interior designers and architects, and the MUNDO members-only section was featured by Nin Studio in Mexico City. I’ve also been showing more work in galleries while still maintaining custom projects and direct-to-consumer sales, which was a huge goal and opens up multiple streams of income. There’s a stronger sense of credibility and cohesion in how the work is presented compared to my old site, and I often hear that people spend a lot of time exploring it, which is a big compliment! The investment has absolutely paid off. When we first connected I was barely profiting, and since the launch there has been a clear increase in revenue.” — Verónica
