[Landscape Designer, Portfolio]
Potted Plant Design
SCOPE:
Creative Direction / Brand Strategy / Brand Identity / Logo Design / Custom Illustrations / Website Design / Website Development / Printed Goods
OVERVIEW:
The Potted Plant Design brand and website were crafted to reflect the lush, playful spirit of Katie’s landscape work. With a visual identity rooted in bold color and hand-drawn Cray-Pas illustrations, the design balances artistic spontaneity with thoughtful structure. Timeless typography and clean lines offer a strong visual foundation, while dynamic logos and graphics bring the branding to life. The portfolio-forward site highlights Katie’s past projects in a fresh, engaging way, while the cohesive brand system invites recognition and connection.
KEY FEATURES:
Animated landing page, easy-to-navigate carousel galleries, static side panel customized for each page.
